# Brand impact · EaseCation

Source: https://www.easecation.net/en/impact

Language: en

> Explore EaseCation’s impact through Minecraft China Edition, tournaments, creator collaborations, original music, ChinaJoy, IJOY and coverage in games media.

![EaseCation demo stations at Beijing IJOY · 2023](https://www.easecation.net/_astro/ijoy-2023-play.rGhDNZPp.webp)

EaseCation

# Brand impact

From the early days of Minecraft China Edition to tournament stages and exhibition halls. A small server, meeting a wider world.

EaseCation demo stations at Beijing IJOY · 2023

## There from the beginning.

When Minecraft China Edition opened mobile network game testing, EaseCation was one of the two servers introduced in the official announcement, alongside HuaYuTing. A world built by a small team was meeting a new generation of players.

![EaseCation artwork in the 2018 Minecraft China Edition announcement](https://www.easecation.net/_astro/china-edition-2018.CvmfRm8d.webp)

2018

> “Classic and original games, leading the launch.”

Minecraft China Edition official announcement · January 2018

[Read the original announcement](https://mc.163.com/pe/news/official/2018/01/17/26703_735834.html)

### A place for creators’ worlds to be discovered.

In November 2018, Minecraft China’s official website reported on EaseCation’s collaboration with a map creator. Players could try 25 parkour stages on the server, then find the complete map in the resource store. An individual creation became a shared challenge.

[Read the map collaboration story](https://mc.163.com/news/20181122/29175_786499.html)

## A developer behind the world.

In “Voices from Minecraft Developers”, boybook appeared as the owner of EaseCation and spoke about the responsibility of running a server. Behind the games was a simple wish: to bring more players joy.

[![boybook · “Voices from Minecraft Developers”](https://www.easecation.net/_astro/developer-voices.CsPB1dSo.webp)](https://www.bilibili.com/video/BV1DW411n72d)

boybook · “Voices from Minecraft Developers”

> I feel a great responsibility. But knowing that I can bring a joyful gaming experience to more players makes me happy.

boybook / EaseCation

[Watch the interview](https://www.bilibili.com/video/BV1DW411n72d)

## Awards & recognition

2021

### Minecraft Server of the Year

2023

### Minecraft Server of the Year

2024

### Minecraft Golden Apple Cup · Best Mobile Online Game

## PANGEMIC

EaseCation meets MYUKKE.

[![PANGEMIC original music video artwork](https://www.easecation.net/_astro/pangemic.DxGr1LMV.webp)](https://www.bilibili.com/video/BV1NTtmzwEj6)

Music

MYUKKE.

Illustration

四次元電子顆粒

Live2D & video

Hor1icks

In August 2025, EaseCation released the original music video for PANGEMIC, a collaboration with Japanese composer MYUKKE. Music, illustration and Live2D animation brought another creative voice into the world of EC.

The release also welcomed non-commercial fan arrangements, remixes and rhythm-game charts under its stated terms, giving players a way to carry the music into their own creations.

[Watch the original music video](https://www.bilibili.com/video/BV1NTtmzwEj6) © WSMOMT | Licensed to EaseCation [Listen on NetEase Cloud Music](https://music.163.com/song?id=2734622713) Released on NetEase Cloud Music on August 12, 2025 · MYUKKE\_DOT

[![圣符传说·GHOSAREA·鬼魅篇](https://www.easecation.net/_astro/ghosarea-ost.CvLawk52.jpg)](https://y.qq.com/n/ryqq/albumDetail/001RLITy4SLOnz)

旁白Night · Original game soundtrack · 2025.07.19

## The world has its own soundtrack.

The stories of Rune Legend continue beyond the game. Released independently on July 19, 2025, the GHOSAREA soundtrack brings the music of its ghostly chapter to QQ Music, credited to 旁白Night.

### 圣符传说·GHOSAREA·鬼魅篇

[Listen on QQ Music](https://y.qq.com/n/ryqq/albumDetail/001RLITy4SLOnz)

## Tournament partnerships

![Pixel Cup, Season 2 · 2018](https://www.easecation.net/_astro/pixel-cup-2018.Cr0Ioh0h.webp)

Pixel Cup, Season 2 · 2018

2018

### Pixel Cup, Season 2

CC Live and four Minecraft China Edition servers jointly presented the competition. EaseCation ran the mobile building contest division.

[Read the Wiki record](https://wiki.easecation.net/%E6%98%93%E4%BB%80%E6%98%A5%E7%A7%8B)

![Friendship Cup · EaseCation × Minecraft New Year Festival · 2020](https://www.easecation.net/_astro/friendship-cup-2020.BEGimH3f.webp)

Friendship Cup · EaseCation × Minecraft New Year Festival · 2020

2020.03

### A Friendship Cup with Minecraft’s creative community.

In March 2020, EaseCation and the Minecraft New Year Festival (Minecraft 拜年祭) jointly held the Friendship Cup. A community known for its New Year productions met EC players through a shared in-game event.

The festival team has organized Minecraft New Year productions since 2018. Its Bilibili account is now named Minecraft新春会, preserving the festival’s work across the years.

[Read the event record](https://wiki.easecation.net/%E6%98%93%E4%BB%80%E6%98%A5%E7%A7%8B#2020%E5%B9%B4) [Meet the festival on Bilibili](https://space.bilibili.com/90580368/)

![NeXT Super Walls League · 2021](https://www.easecation.net/_astro/next-super-walls-2021.BJOIRucy.webp)

2021

### NeXT Super Walls League

NetEase Esports NeXT and EaseCation held the league together. 256 players progressed from the opening rounds to the final, with complete results and match replays preserved on the Wiki.

[Read the Wiki record](https://wiki.easecation.net/NeXT%E8%B6%85%E6%88%98%E8%81%94%E8%B5%9B)

![NetEase Esports NeXT Winter · 2021](https://www.easecation.net/_astro/next-winter-2021.DZ9n75bU.webp)

2021

### NetEase Esports NeXT Winter

EaseCation provided the Super Walls division for the Minecraft winter tournament, broadcast on CC Live and Bilibili. GamerSky reported that 128 players qualified for the knockout stage, with 64 advancing to the final and a top prize of RMB 8,000.

[Read the Wiki record](https://wiki.easecation.net/NeXT%E5%83%8F%E7%B4%A0%E6%9D%AF)  
[Read GamerSky’s tournament report](https://ol.gamersky.com/news/202111/1440358.shtml)

![Sodayo](https://www.easecation.net/_astro/sodayo-logo.BHX77WWa.webp) 2024.04.07

## A new partnership with Sodayo.

On April 7, 2024, Sodayo (Beijing) Network Technology Co., Ltd. announced its partnership with EaseCation on its official website, marking another connection formed beyond our own community.

> We are pleased to announce that our company and the EaseCation server have formally established a close, multi-level partnership.
> 
> Sodayo official announcement · Translated from Chinese

[Read Sodayo’s announcement](https://www.sodayo.net/article_185.html)

![ChinaJoy](https://www.easecation.net/_astro/partner_chinaJoy.aIbV6slA.png) 2020 — PRESENT

## Official ChinaJoy media partner

EaseCation has worked with ChinaJoy as an official media partner since 2020.

We run a dedicated ChinaJoy section on our website, covering exhibition news and the games and digital entertainment industry. For a team that grew out of a Minecraft community, this marked a clear change: EaseCation was no longer present only as a server, but also as a games media outlet at one of the industry’s largest events.

2021

### From media partner to our own booth

In 2021, EaseCation exhibited at ChinaJoy for the first time. Visitors could play our games, collect event rewards and meet members of the team at the booth, while players elsewhere followed the event through our Bilibili livestream.

[Read the Wiki record](https://wiki.easecation.net/2021%E5%B9%B4ChinaJoy)

![Players at the EaseCation booth · ChinaJoy 2021](https://www.easecation.net/_astro/chinajoy-2021-booth.BY0_FGRw.jpg)

Players at the EaseCation booth · ChinaJoy 2021

## IJOY in Beijing

![EaseCation at Beijing IJOY · 2023](https://www.easecation.net/_astro/ijoy-2023-crowd.GmUe7iQe.webp)

EaseCation at Beijing IJOY · 2023

2023

### IJOY × CGF China Game Festival

Visitors joined live matches, tried EaseCation games and exchanged event rewards and merchandise.

[Read the Wiki record](https://wiki.easecation.net/2023%E5%B9%B4IJOY)

![Games running at the booth · 2023](https://www.easecation.net/_astro/ijoy-2023-play.rGhDNZPp.webp)

![Rune Legend artwork at Beijing IJOY · 2025](https://www.easecation.net/_astro/ijoy-2025-booth.CdTxgTYA.webp)

![Event prizes and EaseCation merchandise · 2025](https://www.easecation.net/_astro/ijoy-2025-prizes.D452RYX1.webp)

2025

### IJOY × PG Indie Game Expo

We offered an early hands-on look at a new Rune Legend chapter, alongside on-site mini-game matches and player merchandise.

[Read the Wiki record](https://wiki.easecation.net/2025%E5%B9%B4IJOY)

## EaseCation, in the wider conversation.

Game news, tournament reports and stories told by other creators.

### Selected videos

[Our approach to community creation](https://www.easecation.net/en/community/creators)

![EaseCation tenth anniversary commemorative video cover](https://www.easecation.net/_astro/tenth-anniversary-series.DyhIg6Do.webp)

#### 10th anniversary video series

REDnote · Douyin · Bilibili

**1M+** total views across platforms

[](https://www.douyin.com/video/6866240279599385863)

Douyin

**447.6K** likes

MC-SEIJI

[](https://www.douyin.com/video/6855522352118140173)

Douyin

**211K** likes

小夜qwq

[](https://www.bilibili.com/video/BV1QsKtzhEFj/)

Bilibili

**5.04M** views

某昕君

[](https://www.bilibili.com/video/BV1GN4y1779M/)

Bilibili

**775.9K** views

Yin\_Xiao

[](https://www.bilibili.com/video/BV1eK411J7C9/)

Bilibili

**668.4K** views

碧月狐

[](https://weixin.qq.com/sph/AhUEY3iUnd)

WeChat Channels

[Watch video](https://weixin.qq.com/sph/AhUEY3iUnd)

我的世界Minecraft

### Press & published stories

Minecraft China · WeChat 2026-08-24

### Streamers gather for the summer mini-game challenge

An official preview of EaseCation’s summer streamer challenge, with broadcasts on Bilibili and Douyin.

Minecraft China · WeChat 2022-01-10

### Let’s go parkour!

A feature on EC’s Parkour Paradise and its map creators, covering 100 stages, ghost challenges and player-built levels.

GamerSky 2021-11-24

### NetEase Esports NeXT Minecraft Pixel Cup Winter begins

Coverage of the EaseCation Super Walls division, its qualification stages, final and prize money.

UDHM资源团and四方工坊 2019-02-20

### Playing on the EaseCation mini-game server

An outside creative team shares its experience with EC’s mini-games and Hunger Games.

17173 2018-12-27

### EaseCation’s winter party celebrates Christmas and New Year

Coverage of EC’s winter activities, seasonal lobby and New Year celebrations.

GamerSky 2018-11-22

### Explore EaseCation’s Parkour Paradise

A feature on the limited-time parkour experience created with a Minecraft map author.

Ali213 Mobile 2018-10-12

### Celebrate Minecraft’s anniversary with EaseCation

An anniversary feature about collecting characters, finding rewards and playing EC’s mini-games.

Minecraft China Official Website 2018-09-20

### Celebrate the Mid-Autumn Festival with EaseCation

A dedicated EC feature introduces mooncake crafting, lantern riddles and seasonal rewards for the Mid-Autumn Festival.

NetEase iPlay 2018-07-31

### Four server divisions prepare for the CC Live Pixel Cup

Coverage of the second Pixel Cup season, co-hosted by EC, CC Live and other servers, highlights EC’s mobile building division.

Minecraft China · WeChat 2018-01-04

### A first-person tour of Minecraft China’s mobile network games

An official first-person tour of EC’s lobby, menus and mini-games, including Color Party.

4399 2017-12-21

### Minecraft China 0.5 introduces mobile network servers

The mobile update report names EaseCation and HuaYuTing as the two connected servers.

## Work with EaseCation

For tournaments, exhibitions and brand partnerships, contact our team by email.

[Junxuan.Bao@easecation.net](mailto:Junxuan.Bao@easecation.net)

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@graph": [
      {
        "@type": "Organization",
        "@id": "https://www.easecation.net/#company",
        "name": "Ningbo ESH Network Technology Co., Ltd.",
        "legalName": "宁波易什网络科技有限公司",
        "foundingDate": "2022-11-02",
        "url": "https://www.easecation.net/team",
        "brand": {
          "@id": "https://www.easecation.net/#brand"
        },
        "sameAs": [
          "https://www.linkedin.com/company/nb-esh/"
        ],
        "contactPoint": {
          "@type": "ContactPoint",
          "contactType": "business inquiries",
          "email": "Junxuan.Bao@easecation.net",
          "url": "https://www.easecation.net/team"
        }
      },
      {
        "@type": "Brand",
        "@id": "https://www.easecation.net/#brand",
        "name": "EaseCation",
        "url": "https://www.easecation.net/",
        "logo": "https://www.easecation.net/_astro/media/eafbe77dd861d3184a5d2b3c28e1ea1b07fc30ac9f6cd4fa8158d2465568a61d.png",
        "sameAs": [
          "https://mp.weixin.qq.com/mp/profile_ext?action=home&__biz=Mzk0NjQyNDE1Mw==",
          "https://space.bilibili.com/382198016",
          "https://www.douyin.com/user/MS4wLjABAAAA1Y2bQJJvvGC8cG78cI04qnPP78ygeFWn9qACeQ-LTLY",
          "https://www.xiaohongshu.com/user/profile/683824fe000000001b0195d2",
          "https://pd.qq.com/s/fyin4tuq9",
          "https://github.com/EaseCation",
          "https://wiki.easecation.net/"
        ]
      },
      {
        "@type": "WebSite",
        "@id": "https://www.easecation.net/#website",
        "name": "EaseCation",
        "url": "https://www.easecation.net/",
        "inLanguage": [
          "zh-Hans",
          "en"
        ],
        "publisher": {
          "@id": "https://www.easecation.net/#company"
        },
        "about": {
          "@id": "https://www.easecation.net/#brand"
        }
      },
      {
        "@type": "WebPage",
        "@id": "https://www.easecation.net/en/impact#webpage",
        "url": "https://www.easecation.net/en/impact",
        "name": "Brand impact · EaseCation",
        "description": "Explore EaseCation’s impact through Minecraft China Edition, tournaments, creator collaborations, original music, ChinaJoy, IJOY and coverage in games media.",
        "inLanguage": "en",
        "isPartOf": {
          "@id": "https://www.easecation.net/#website"
        },
        "about": {
          "@id": "https://www.easecation.net/#brand"
        },
        "breadcrumb": {
          "@id": "https://www.easecation.net/en/impact#breadcrumb"
        },
        "primaryImageOfPage": {
          "@type": "ImageObject",
          "url": "https://www.easecation.net/_astro/media/f85cd97ef036714dccffc52c064a71d3734556644285595d22fad8c1eed6aa0a.jpg",
          "width": 1200,
          "height": 630
        }
      },
      {
        "@type": "BreadcrumbList",
        "@id": "https://www.easecation.net/en/impact#breadcrumb",
        "itemListElement": [
          {
            "@type": "ListItem",
            "position": 1,
            "name": "EaseCation",
            "item": "https://www.easecation.net/en"
          },
          {
            "@type": "ListItem",
            "position": 2,
            "name": "Brand impact · EaseCation",
            "item": "https://www.easecation.net/en/impact"
          }
        ]
      }
    ]
  }
]
```