# ChinaJoy 与抖音直播达成合作 | EaseCation

Source: https://www.easecation.net/chinajoy-yu3-dou3-yin1-zhi2-bo1-da2-cheng2-he2-zuo4

Language: zh-Hans

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2024年6月20日莱尔

# ChinaJoy 与抖音直播达成合作

近日**抖音**正式担任\*\*“ChinaJoy官方宣发视频平台”**，**抖音直播**正式担任**“ChinaJoy官方内容合作平台”**，同时亦成为**ChinaJoy百达计划、三大赛事**的**“官方宣发视频平台”**与**“官方内容合作平台”。**抖音直播将与ChinaJoy大赛共创线上赛道，共同发起**舞艺超群-全国舞团盛典、洛裳华服新秀大赛等\*\*二次元领域直播大赛，共同发掘优质二次元主播。

**ChinaJoy\*\***“百达计划”**已邀请数位**抖音平台千万粉丝级别达人**和**数十位五百万以上粉丝达人，\*\*共同就本次ChinaJoy进行内容合作。抖音直播亦将为此建立专属话题页面，吸引更多用户参与，共同构建专属于二次元用户的内容矩阵。

对于观众而言，观众可通过抖音直播获取更丰富、更多元的展会现场内容，包括**实时直播、精彩赛事回顾、幕后花絮**等。同时，观众还能参与各种互动环节，如线上话题讨论等，与喜爱的品牌、产品和内容进行更紧密的互动。对于广大用户而言，这是一次极具意义的融合体验。此外，用户可通过抖音便捷、全面地了解ChinaJoy的精彩内容。即便因各种原因无法亲临现场，用户也能通过抖音直播和短视频随时随地感受展会的热烈氛围。

同时，双方联合发起的三场二次元大赛也备受瞩目。舞艺超群线上联赛以宅舞主播为主，洛裳华服新秀大赛线上赛区侧重于汉服主播，而ChinaJoy Cosplay超级线上联赛则以Cosplay主播为核心。这些赛事将充分展示二次元文化的魅力，为观众带来一场视觉盛宴。**抖音直播将为获胜者提供在线下ChinaJoy赛事现场颁奖并表演的环节，为他们提供展示才华的舞台。**

此次ChinaJoy与抖音的合作，覆盖**二次元短视频内容领域**的同时，结合主播招募及直播赛事，共建优质内容流量场。在此，我们诚邀各界媒体朋友及广大ChinaJoy展商与Z世代观众共同关注并参与到这一盛大活动中来，共同开启优质二次元内容传播新篇章！

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